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Search engine optimization (SEO)
Search engine optimization (SEO)
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Search engine optimization (SEO)
What is SEO? SEO means Search Engine Optimization, also known as search engine optimization. To score well in Google's organic search results is an art. The big advantage is that these results are free, unlike Google Ads where you pay per click. To rank at the top of the search engine, you can optimize the website on many factors.
Organic search results are the results that are visible under the advertising section in Google. Google's goal is to give the user the best search results. In order to actually give the user the best results, the search engine crawls through the entire internet and stores and indexes all websites and web pages. When a search is performed, Google looks at a number of factors: RelevancePopularity (Backlinks and Social Media)CurrentalityQualityReadabilityBy taking these factors into account, Google will determine which search results will be shown. To realize this for your site is not easy and requires a lot of knowledge and time *. *Tip: Did you know that a website built in the Eazlee CMS is automatically optimized for the search engine?
The top part of the image shows the paid part of Google Ads and the area below that shows the organic part.
On-Page SEO & Off-Page SEO
Search engine optimization consists of two sides, On-Page SEO and Off-Page SEO. But what does this mean and what does it do? On-page SEO On-page SEO is based on the factors on the website itself. The website must be search engine friendly. There are many factors that need to be optimized for on-page SEO. Factors that influence this include: Loading speed of the website The website adapts to every device (responsive website) Texts, really good texts that meet the guidelines for the search engine XML SitemapRobot.txt Technical optimization of the website (pure code) And many more (around 200 factors) It is not easy to do this well because it requires a lot of technical knowledge. We at Eazlee have chosen to develop a CMS system that optimizes On-Page SEO down to the last detail. The users of the Eazlee CMS do not have to worry about On-Page SEO.Off-page SEOOff-page SEO is based on factors that influence your website from outside. Google sees these factors as popularity. The most important factor for Off-page SEO is backlinks. These are links that point to your website from other relevant websites. To ensure that your website is easy to find, it is important to do link building. In addition to the fact that backlinks are important, so is Social Media. The more active and popular you are on the various Social Media channels, the better findable you will be in the organic search results.
The SEO benefits of the Eazlee CMS
Let Speed!
All our websites have a super fast loading time. This not only ensures good positions but also extra user-friendliness.
Always Free SSL
All our websites have an SSL connection. This is included completely free of charge with the Eazlee CMS.
Optimized code
We wrote our Eazlee CMS ourselves and we do not work with external plugins. This ensures that our code remains pure for Google.
Meta title and meta description
Easily adjust the Meta data per page that you want to show in Google search results.
Easily place internal links
Easily ensure that your pages and articles link to each other. This is useful for the reader and Google loves it.
Sitemap
The sitemap is created automatically. This is the page content of the website, just like in a book. Google will value you better as a result.
Robot.txt
The robot.txt file is automatically created in the website. This indicates which pages/messages should be indexed and which should not.
Dynamic servers
The website will automatically respond to which device it is being visited on. For example, if it is visited via a mobile phone, it ensures a fast loading time on that device.
Alt and description tags on images
Describe your image clearly for the search engine so that Google knows what the image is about.
Page Title
In the page title you indicate what the page of the website is about. This is easy to set.
Friendly page URL
Google wants the page URL of the website to be easy to read. This happens automatically.
301 redirect
Maintains current positions in Google with a new website. Indicate what the new page has become via a 301 redirect.
SEO for your business
Being easily found and high in the Google Ranking is indispensable for almost all companies. Whether you are a bicycle shop and only want to be found locally (local SEO) or you are a webshop that sells products nationally (national SEO), search behavior via the internet for 98% of all Dutch people starts via Google. That is exactly why your company should be at the top of the search engine.
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Make sure you stay ahead of the competition, we carry out weekly updates regarding SEO to ensure that our CMS continues to strengthen you as an entrepreneur against the competition. Stay informed of the latest developments and trends.
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